Senior Consultant, International

Areas of expertise

  • Evaluation
  • Training
  • Audience development
  • Outdoor arts
  • Cultural tourism

Jonathan leads The Audience Agency's international work as part of the Consultancy Team as well as developing projects around the globe with the Tech Ventures and Audience Answers Teams. He also writes the International Agent newsletter.

He worked for two decades in various roles at cultural organisations, training organisations and support agencies. This included working in artforms ranging from experimental performance art to pop music

Jonathan originally studied Economic and Social History and Sociology at the University of York before entering the world of arts and entertainment. He is a pedagogic team member of the European Diploma in Cultural Project Management and has contributed to a variety of publications over the last 15 years.

He is based in Cambridge in the UK where he (allegedly) plays cricket, learns French and is Chair of the Mill Road Winter Fair.


Image of Working Internationally
Working Internationally

From individual audience participation workshops to large-scale, multi-organisation and consortia collaborative research, we can tailor our services to suit your needs.

Image of Case in Point | Peterborough Presents
Case in Point | Peterborough Presents

Working with Peterborough Presents to evaluate and evolve its Creative People and Places action research programme into an active model for social representation and creative change.

Image of International Agent | Planning for People
International Agent | Planning for People

Jonathan Goodacre discusses developing and implementing a user-centered design thinking process through the large scale Creative Europe project Adeste+.

Image of International Agent | Outdoor Arts - above and beyond audience development
International Agent | Outdoor Arts - above and beyond audience development

“Experiencing culture that is live and unique to a specific public space reminds us of the value of enjoying something together.”