The basic Audience Finder survey is free and consists of a number of core questions. The wording and inclusion of these questions are compulsory for all contributing organisations to allow for the greatest comparison and benchmarking
If you are a National Portfolio Organisation (NPO) your funding agreement requires you to submit audience data to Audience Finder, unless you have an official exemption. If you opt for an alternate method of data collection for Audience Finder you must ensure all core questions in the Core Questionnaire are in the same way. This will allow you to input your data into Audience Finder in order to generate your annual report. More information about this process may be found here.
The core questionnaire for NPOs may be found from page 7 of the Audience Finder Question Dictionary.
Download the Audience Finder 2022-23 Question Dictionary
As part of The Audience Agency's free standard survey, we also offer the option for 5 additional questions from our premium list found from page 17 of the Dictionary to be added free of charge.
If you wish to add further questions from our premium list, in addition to the 5 that may be added free of charge, you may do so with a cost per extra question. More information about this may be found in the Question Dictionary.
You can also run additional surveys alongside one free standard survey in the Audience Finder dashboard, for which an additional cost will incur.
If you would like further information regarding surveys, please get in touch with our team by emailing support@theaudienceagency.org.