The most powerful segmentation tool for the cultural sector. Suburbanites and small towners interested in heritage activities and mainstream arts.https://theaudienceagency.org/audience-spectrum/dormitory-dependableshttps://theaudienceagency.org/audience-spectrum/dormitory-dependables/subsegments-d1-d2Dormitory Dependables further segmented for precision profiling.

]]>https://theaudienceagency.org/audience-spectrum/dormitory-dependables/subsegments-d1-d2Mon, 11 Apr 2022 08:23:51 +0000https://theaudienceagency.org/audience-spectrum/dormitory-dependables/communicationsDetail and directness are the keys to communicating with this busy, no nonsense group, both in the messaging they require and the ways in which they like to receive it.

]]>https://theaudienceagency.org/audience-spectrum/dormitory-dependables/communicationsWed, 16 Mar 2022 14:35:12 +0000https://theaudienceagency.org/audience-spectrum/dormitory-dependables/digital-activitiesWhilst not glued to their devices, they none-the-less expect to be able to find whatever information they need online, both for leisure planning and news consumption.

]]>https://theaudienceagency.org/audience-spectrum/dormitory-dependables/digital-activitiesWed, 16 Mar 2022 14:34:07 +0000https://theaudienceagency.org/audience-spectrum/dormitory-dependables/placesA suburban cohort concentrated heavily around the South East and North West, with average levels of arts and cultural provision locally, but a willingness to travel for treats.

]]>https://theaudienceagency.org/audience-spectrum/dormitory-dependables/placesWed, 16 Mar 2022 14:33:37 +0000https://theaudienceagency.org/audience-spectrum/dormitory-dependables/sectorsHardcore history and heritage buffs who otherwise lean towards museums, galleries and the mainstream performing arts, with a particular enthusiasm for live popular music.

]]>https://theaudienceagency.org/audience-spectrum/dormitory-dependables/sectorsWed, 16 Mar 2022 14:33:01 +0000https://theaudienceagency.org/audience-spectrum/dormitory-dependables/attitudesCultural activities tend to mark special occasions with friends and family, so the wrap-around offer is extremely important and group-based discounts appeal.

]]>https://theaudienceagency.org/audience-spectrum/dormitory-dependables/attitudesWed, 16 Mar 2022 14:32:34 +0000https://theaudienceagency.org/audiencespectrum/dormitorydependables/profilesThis large group includes families of all ages, with typical educational backgrounds, solid careers and the means to enjoy their time as they please, both at home and abroad.

]]>https://theaudienceagency.org/audiencespectrum/dormitorydependables/profilesWed, 16 Mar 2022 14:30:56 +0000