The most powerful segmentation tool for the cultural sector. Frugal, semi-urban renting families, light on arts and culture but heavy on community.https://theaudienceagency.org/audience-spectrum/frontline-familieshttps://theaudienceagency.org/audience-spectrum/frontline-families/subsegment-f1-f2Frontline Families further segmented for precision profiling.

]]>https://theaudienceagency.org/audience-spectrum/frontline-families/subsegment-f1-f2Mon, 11 Apr 2022 12:54:08 +0000https://theaudienceagency.org/audience-spectrum/frontline-families/communicationsEither looking for prominent and visible advertising through mainstream channels, or trusted endorsements from peer groups through word of mouth or social networks.

]]>https://theaudienceagency.org/audience-spectrum/frontline-families/communicationsWed, 16 Mar 2022 15:49:56 +0000https://theaudienceagency.org/audience-spectrum/frontline-families/digital-activitiesThis group uses social media and smartphones daily but may not have access to a home computer, so may rely on school and library machines for homework.

]]>https://theaudienceagency.org/audience-spectrum/frontline-families/digital-activitiesWed, 16 Mar 2022 15:49:01 +0000https://theaudienceagency.org/audience-spectrum/frontline-families/placesLocated in and around urban areas, predominantly in the North and Midland regions, public transport can be a hinderance, despite being quite close to many arts offers.

]]>https://theaudienceagency.org/audience-spectrum/frontline-families/placesWed, 16 Mar 2022 15:48:23 +0000https://theaudienceagency.org/audience-spectrum/frontline-families/sectorsTrending towards mainstream family-friendly artforms, like cinema and pantomime, this group also engages in culturally specific projects that reflect their own communities.

]]>https://theaudienceagency.org/audience-spectrum/frontline-families/sectorsWed, 16 Mar 2022 15:47:40 +0000https://theaudienceagency.org/audience-spectrum/frontline-families/attitudesWhile they don't consider culture very important or themselves 'arty', they are family motivated and the right offer can appeal on those grounds, especially if free.

]]>https://theaudienceagency.org/audience-spectrum/frontline-families/attitudesWed, 16 Mar 2022 15:46:45 +0000https://theaudienceagency.org/audience-spectrum/frontline-families/profilesHouseholds with young children, living on low incomes or unemployment, in council rented housing and spending most of their free time enjoying at home entertainment.

]]>https://theaudienceagency.org/audience-spectrum/frontline-families/profilesWed, 16 Mar 2022 15:46:02 +0000