Home & Heritage

7. Subsegments | H1 & H2

Mon, 11 Apr 2022 12:08:07 +0000

Home and Heritage further segmented for precision profiling.

6. Communications

Wed, 16 Mar 2022 15:28:48 +0000

Personalised communications through traditional media are the best way to talk to a group that values plain speaking, familiarity of content and local connection.

4. Places

Wed, 16 Mar 2022 15:26:33 +0000

Largely found in rural areas and small towns, far from urban bustle, this group is limited in its ability to travel independently, so local provision and organised daytrips are key.

3. Sectors

Wed, 16 Mar 2022 15:25:42 +0000

Traditional in their tastes, they enjoy daytime exploration of historical sites, as well as theatre matinees and classical music recitals, and participate in local crafts and 'Am Dram'.

2. Attitudes

Wed, 16 Mar 2022 15:25:06 +0000

Recognising the value of arts and culture - and particularly heritage - in their lives, they are willing to spend leisurely days engaging, as long as comfort and access needs are met.

1. Profile

Wed, 16 Mar 2022 15:23:16 +0000

An older group of retired or semi-retired home owners, living on modest pensions and spending their time enjoying reading, gardening, period dramas and Countryfile.