Supported Communities

7. Subsegments | S1 & S2

Mon, 11 Apr 2022 13:49:05 +0000

Supported Communities further segmented for precision profiling.

6. Communications

Wed, 16 Mar 2022 16:09:22 +0000

Largely unplugged, this group is best accessed by well placed newspaper and magazine advertisements, recommendations and reassurances from trusted peers.

5. Digital Activities

Wed, 16 Mar 2022 16:07:56 +0000

This group is unlikely to spend much time surfing the web, looking for shows to book or stream digitally, or reading reviews online.

4. Places

Wed, 16 Mar 2022 16:07:22 +0000

This group lives largely in outer city and suburban areas with limited access to arts and culture, so taking opportunities to them is important for engagement.

3. Sectors

Wed, 16 Mar 2022 16:06:27 +0000

Tastes tend towards the mainstream and participation opportunities are largely initiative-led, with content linking to localness and nostalgia being best received.

2. Attitudes

Wed, 16 Mar 2022 16:05:27 +0000

Accessibility issues often deter this group from attending arts, but when opportunities are thoughtfully provisioned, the chance to engage and socialise is welcome.

1. Profile

Wed, 16 Mar 2022 16:04:43 +0000

A health-impaired and socially inactive group living on very modest incomes, often in state-provided accommodation, with indoor leisure habits like puzzles and crosswords.