The most powerful segmentation tool for the cultural sector. Mainstream arts and popular culture fans influenced by children, family and friends.https://theaudienceagency.org/audience-spectrum/trips-and-treatshttps://theaudienceagency.org/audience-spectrum/trips-and-treats/subsegments-t1-t2Trips and Treats further segmented for precision profiling.

]]>https://theaudienceagency.org/audience-spectrum/trips-and-treats/subsegments-t1-t2Mon, 11 Apr 2022 08:35:45 +0000https://theaudienceagency.org/audience-spectrum/trips-and-treats/communicationsCreatures of cultural habit, this group relies on familiar targeted messaging, friend and family recommendations and community endorsements to make their decisions.

]]>https://theaudienceagency.org/audience-spectrum/trips-and-treats/communicationsWed, 16 Mar 2022 15:09:12 +0000https://theaudienceagency.org/audience-spectrum/trips-and-treats/digital-activitiesThese tech savvy social media enthusiasts rely entirely on the internet to plan their leisure activities, but are unlikely to stream arts organisation's own digital content.

]]>https://theaudienceagency.org/audience-spectrum/trips-and-treats/digital-activitiesWed, 16 Mar 2022 15:08:42 +0000https://theaudienceagency.org/audience-spectrum/trips-and-treats/placesFound in semi-detacheds and suburban terraces across the UK, they are likely to be well embedded in the local fabric and willing to travel into town centres by car for events.

]]>https://theaudienceagency.org/audience-spectrum/trips-and-treats/placesWed, 16 Mar 2022 15:08:08 +0000https://theaudienceagency.org/audience-spectrum/trips-and-treats/sectorsDrawn to heritage, museums and mainstream arts, they are also attracted to participatory activities, which parents see as important and educational.

]]>https://theaudienceagency.org/audience-spectrum/trips-and-treats/sectorsWed, 16 Mar 2022 15:06:25 +0000https://theaudienceagency.org/audience-spectrum/trips-and-treats/attitudesArts and culture engagement is largely determined by children's interests and educational requirements, value for money, and the need to guarantee good family fun.

]]>https://theaudienceagency.org/audience-spectrum/trips-and-treats/attitudesWed, 16 Mar 2022 15:05:54 +0000https://theaudienceagency.org/audience-spectrum/trips-and-treats/profilesMostly family dominated group with children ranging from school-age to young adult, living comfortable but modest lifestyles, close to relatives and where they grew up.

]]>https://theaudienceagency.org/audience-spectrum/trips-and-treats/profilesWed, 16 Mar 2022 15:03:11 +0000