Including...the new Data For workshop series, a checklist of the most common accessibility issues, and 'deepfakes'.
Welcome back to The Digital Snapshot, a fortnightly round-up of all the news, innovation and new ideas in the world of digital, as relevant to the arts, culture, museums and heritage sectors. Happy New Year folks! Isn't 2020 already turning out to be a rollercoaster ride...
But anyway, onwards! If you need help in any area of digital this year - whether strategy, tactical, or research - please do get in touch.
Firstly, allow me to kick off the year with a pointer to some forthcoming workshops being run by The Audience Agency. Our Data For... workshop series will help you get the most out of your data. I'm doing one on Data For...Digital Marketing.
News & Updates
- Seems like all of a sudden the major social networks are concerned about fake news and disinformation ?. Specifically, Facebook has been sharing how it is dealing with deepfakes and "manipulated media" on Facebook and, on Instagram, it will start labelling news it deems as being fake.
- Meanwhile, Twitter has been consulting with users about what they consider to be the best way to deal with manipulated media. Following that, their latest statement suggests that soon they too will start a labelling policy.
- YouTube has implemented its policy designed to better protect the privacy of children, making it a requirement that any content aimed at children must be marked as such (and this will limit data collection and use relating to that content).
- Snapchat has bought image recognition and processing company AI Factory whose technology it is using in its Cameos feature.
- So as some platforms disavow deepfake technology, others embrace it.
- Twitter has announced that it is removing the ‘audience insights’ bit of its analytics feature - it’s been flaky for a while.
Useful & bookmarkable
- Straightforward and handy checklist to avoid the most common accessibility issues.
- Lots of in info in SendGrid's most recent email newsletter benchmark and engagement study. For example, "The U.K. has a clear hierarchy when it comes to email factors that influence their decision to open an email: Sender, Content, Subject Line, Offer/Promotion, Time of Day."
- The Space is offering a mentoring programme for "...cultural leaders who want to build digital capacity..."
- Pre-Christmas there was a lively discussion on the Museums Computer Group mailing list about whether tenders are the best way to appoint. Here's a sample of the replies.
Fun, inspirational & the rest
- Can art be used as a meaningful route to recommend books to read? Thousand stories is a Google experiment that uses machine learning to find out.
- Not arts and culture specifically but the perfect parody of all those ASMR videos.
- Funny and judging by the number of likes, it clearly struck a nerve.
- Tiktok and creating the era of "infinite media".
- More on disinformation, this time the PR firms that sell its creation as a service.
That's all for this issue. You can find our past editions here. If you have been working on any interesting digital projects that you can share, please do let me know. You can find me or The Audience Agency on Twitter.
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.