Including...the new Data For workshop series, a checklist of the most common accessibility issues, and 'deepfakes'.

January 8, 2020
Photo of the author - Katie Moffat

Katie Moffat

Welcome back to The Digital Snapshot, a fortnightly round-up of all the news, innovation and new ideas in the world of digital, as relevant to the arts, culture, museums and heritage sectors. Happy New Year folks! Isn't 2020 already turning out to be a rollercoaster ride...

But anyway, onwards! If you need help in any area of digital this year - whether strategy, tactical, or research - please do get in touch.

Firstly, allow me to kick off the year with a pointer to some forthcoming workshops being run by The Audience Agency. Our Data For... workshop series will help you get the most out of your data. I'm doing one on Data For...Digital Marketing.

News & Updates

Useful & bookmarkable

    • Straightforward and handy checklist to avoid the most common accessibility issues.
    • Lots of in info in SendGrid's most recent email newsletter benchmark and engagement study. For example, "The U.K. has a clear hierarchy when it comes to email factors that influence their decision to open an email: Sender, Content, Subject Line, Offer/Promotion, Time of Day."
    • The Space is offering a mentoring programme for "...cultural leaders who want to build digital capacity..."
    • Pre-Christmas there was a lively discussion on the Museums Computer Group mailing list about whether tenders are the best way to appoint. Here's a sample of the replies.

Fun, inspirational & the rest

Good Reads

That's all for this issue. You can find our past editions here. If you have been working on any interesting digital projects that you can share, please do let me know. You can find me or The Audience Agency on Twitter.

Need some help with Digital?

The Audience Agency can help you get the most out of your digital activity, taking an audience-centric approach, focusing on the needs of the audience, rather than the technical features or functions of different channels.

Improve your digital platforms and tactics

The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.

Sign up to receive Digital Snapshot newsletters