Including... updates from Twitter, the new Digital Works podcast and a guide to creating a successful charity website.

March 4, 2020
Photo of the author - Katie Moffat

Katie Moffat

Hello, this is the latest (*slightly shorter than usual*) issue of Digital Snapshot - all the news, ideas and good reads about digital & audiences. You can find all of the previous issues here. If you need help with your digital challenges, please do get in touch. And if you have been working on any interesting digital projects that you can share, or have come across something useful, fun or eye-catching, do let me know.

News & Updates

Useful & bookmarkable

Fun, inspirational & the rest

  • Thanks to Dee for sharing the museum of modern email, which features, "...beautiful and thoughtfully designed email campaigns created by performing arts and culture organizations from around the world."
  • Outside cultural & heritage sector but this is a powerful use of AR, exploring issues surrounding the fishing trade (best on a mobile).
  • Chichester Festival Theatre are looking for a Digital Marketing Officer.

Good Reads

  • A salutary reminder that predicting the future is a mugs game in this article tracing media commentary on YouTube in its early days, particularly love this quote: "Now correct me if I’m wrong, but the only video sharing service with a clear business model right now is Revver - they’re putting ads in videos and splitting the revenue with the content creator." Revver anyone? No, I didn't think so.
  • How could I not include an article which uses the term 'FikFoks'. Those young TikTok influencers have to have somewhere they can be themselves...
  • Finally, two books that are on my to-read list, Facebook: The Inside Story by journalist Steven Levy (author of the fascinating book about Google - In the Plex). And Lurking by Joanne McNeil which charts the history of the internet through the experiences of its users. According to the blurb, "Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility."

That's it for this issue! Don't forget, if you have been working on any interesting digital projects that you can share, or have come across something useful, fun or eye-catching, do let me know. Also, if there are topics you would like us to cover in our blog - perhaps how-tos or other practical guides relating to digital, please let us know.

You can find me or The Audience Agency on Twitter.

Need some help with Digital?

The Audience Agency can help you get the most out of your digital activity, taking an audience-centric approach, focusing on the needs of the audience, rather than the technical features or functions of different channels.

Improve your digital platforms and tactics


The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.

Sign up to receive Digital Snapshot newsletters