Including... new Facebook and Instagram tools, accessible places on Google Maps and lots of virtual tours.

June 18, 2020
Photo of the author - Katie Moffat

Katie Moffat

Hello, welcome to the Digital Snapshot, a round-up of digital ideas, advice and good reads as relevant to the arts & culture sector. We hope you are all doing OK in these incredibly difficult times.

As so many organisations move their events online, a reminder about our free digital audience survey. Running this will help you understand more about your online audiences, including their Audience Spectrum profile, demographic profile and motivations. We'll be sharing the anonymised benchmark and comparison data with participating organisations and the wider sector.

We are still offering free one-to-ones and low cost mentoring so if you have a digital issue you'd like to work through, please do get in touch. And don't forget that we are happy to support with any funding bids. Finally, we are in the process of adding to our online events and will be offering some more free webinars on a variety of topics. More on that soon.


  • Instagram has launched 'Guides' a new content type which has the feel of a magazine. Only available to a few accounts at the moment, this could be great for the cultural sector.
  • Facebook put out guidance for social media managers about addressing race and social issues, some good tips in here.
  • Facebook also launched Facebook Shops, this is a fairly big deal for anyone with products to sell, Shops lets you set up a single online store across Facebook and Instagram.

Useful / bookmarkable

Distracting / entertaining

Good Read

That's it for this issue, you can find all past issues of the Digital Snapshot here. Remember we can support you with strategy, research, consultancy and a whole range of training, do get in touch. Keep safe.

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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.

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