Hello stranger! We've been away but now we're back, with a packed edition of The Digital Snapshot, a round-up of digital news, advice and good reads, all as relevant to the arts & culture sector.
In case you missed it, last week we released the first full findings from the digital survey, which has been running across over 100 arts & culture websites to find out more about who, why and how audiences have been engaging with digital content during Covid. You can read the analysis here.
And remember, as always, we can help you with your digital challenges. Examples of projects we're currently working on include a digital marketing strategy for a major heritage organisation, training and mentoring for a range of organisations, and supporting the development of an in-depth digital strategy for a music hub. Please do get in touch if you'd like to chat about how we can help.
Useful // bookmarkable
Campaign Monitor released its annual email marketing benchmarks.
A couple of useful guides to working safely online with children and young people; here's one from the National Lottery Heritage Fund and another from the Arts Marketing Association.
If you're in the market for a bit of upskilling, Future Learn has an excellent looking intro to VR, AR and MR.
Some really good tips for anyone thinking of launching a newsletter (or improving the one you've got) "Entertain the reader, make them smarter about some topic, keep them informed on what’s happening, make them money, or make them feel like they’re part of something bigger". Thanks to Damien for sharing.
The Wellcome Collection has shared how they manage their ongoing website updates. See their roadmap here.
A detailed report by Kids Insights (opens a pdf) into how children and younger people use digital technologies, particularly in relation to music.
This isn't new but it's still a really useful reminder, from the Co-op digital team, about how to think about content for your website.
Arts Council England's Digital Culture Network has a new website, which includes a helpful knowledge hub.
Common mistakes that are often made with Facebook ads.
Distracting // entertaining
- Some of you may have watched the recently released The Social Dilemma on Netflix, Verge has a good piece which references the programme and sensibly argues that the answer to the very real issues thrown up by social media platforms may be a bit more complex than just telling people to delete Facebook.
That's it for this issue, we are taking a break for the summer but remember that we are here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
You can find me or The Audience Agency on Twitter. See you soon.
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