Including... research into digital behaviours during Covid-19, immersive online storytelling projects and Black Country Museum's successful use of TikTok.

January 28, 2021
Photo of the author - Katie Moffat

Katie Moffat

Hello and welcome to edition 118 of the Digital Snapshot, a round-up of the latest news, guides, inspiring work and good reads as relevant to the arts, culture, museums & heritage sector.

The Audience Agency recently released the latest findings of research into digital behaviours during Covid-19. The Cultural Participation Monitor is a nationwide panel survey that looks at participation in creative and digital activities throughout the pandemic. Funded by AHRC, it is the perfect companion to our digital survey in that while the Monitor is about all users (so including those not currently engaging with you), the Digital Survey is about your existing audiences (NB you can still sign up to run the Digital Survey here). The latest finding include lots of useful insights into digital behaviours including; frequency of engagement, motivations, social media use and use of VR/gaming/streaming.

Latest News

  • A couple of interesting developments at Twitter this week; firstly they are launching Birdwatch 'a community based approach to misinformation' (yes there was plenty of scepticism expressed about this).

  • Secondly, they have acquired newsletter company Revue, which is one to watch since it suggests a move to decentralize the Twitter offer (while Facebook has Messenger, Instagram and WhatsApp, Twitter really only has its feed). More details here, including the note that writers who can convert users to subscribers will receive some "paid compensation".

  • TikTok is to make under 16s accounts private by default and only the friends of children aged 13-15 will able to comment on their content.

Useful & bookmarkable

  • Lots of useful straightforward advice in this article on best practice for website accessibility. Although it's about museums, it's relevant to all websites.

  • A new report about the adoption of VR/AR technologies and advice about how the cultural sector can help overcome some of the barriers.

  • If you're thinking about what digital skills you need within your team then watch Kati Price's presentation from Digital Works - The problem with digital skills.

  • Arts Council England has updated their guidance for anyone applying for a creative media / digital activity project grant.

  • The Audience Agency is delighted to be working with the British Council as evaluators of their international Digital Collaboration Fund - some incredible projects being funded as part of this. More soon.

Distracting & entertaining

Good Reads

Two reads that demonstrate the positive power of online communities - or certainly the power of online communities to band together and disrupt the status quo.

That's it for this issue. As ever, if you come across any interesting or noteworthy content please do send it my way. We are here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.

You can find me or The Audience Agency on Twitter. See you soon.

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