Including... Katie's final edition, a great opportunity for small archives and community groups and Clubhouse.

July 14, 2021

Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.

This will be my last issue of The Digital Snapshot, after six brilliant years I am moving on from The Audience Agency for a new challenge at digital agency Substrakt. If you know anyone who would make a great Head of Digital you can find the job advert here, please do share. This newsletter will be continued by my lovely colleagues and if you want to keep in touch with me, you can find me on Twitter and LinkedIn. Onwards...

Latest News

  • Firstly, The Audience Agency has a great opportunity for any small archives or community history groups. Thanks to funding from The National Lottery Heritage Fund we are looking for 10-15 action research projects that are using (or want to use) digital technology to engage their communities. You can find out more and get the application details here.
  • Adam Mosseri, the founder of Instagram, made an announcement recently that we can probably summarise as: Instagram used to be where the young people hung out, now that's TikTok therefore Instagram will be becoming more like TikTok. In short - less focus on photos and more on videos. There's a good write up about it here, which also includes the news about TikTok allowing videos of a longer length.
  • For a while, at the beginning of this year, the audio app Clubhouse was the hottest thing in town. The buzz around it has died off somewhat but in the meantime, Facebook has rushed to release its own audio feature. Live Audio Rooms could be great for some organisations but it'll be interesting to see how many mainstream Facebook users are interested in engaging with audio content.

Useful / bookmarkable

  • The Arts Marketing Association have shared all the talks and associated resources from their recent Digital Skills Day.
  • We're all aware of the digital exclusion issues exacerbated by Covid. Here is a useful spreadsheet listing digital inclusion projects and resources.
  • An interesting article about the results of trialling an online donations platform for street performers, as we move into an increasingly cashless world.
  • Related: a post about the different 'tip jar' type features and how content creators are increasingly trying to connect directly with users to make money online (rather than rely on income from YouTube ads etc).
  • A detailed report from the Australia Council for the Arts "explores arts and cultural participation in an environment increasingly influenced by digital technology".

Distracting / entertaining / inspiring

Good Reads

  • This is such a fantastic read from the brilliant writer Barret Swanson about his time spent in a TikTok collab house (being an influencer feels like such hard work but then I'm old).
  • And finally, some of you may relate to this - I certainly did - when you're addicted to Twitter and try to give up, "we don’t want to admit that each one of us has given a huge corporation untrammeled access to the delicate psychology that makes us who we are".

So it's over and out from me and I leave you with some wise words from the inimitable Douglas Adams, "One of the most important things you learn from the internet is that there is no ‘them’ out there. It’s just an awful lot of ‘us’."

Don't forget The Audience Agency is here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.

Need some help with Digital?

The Audience Agency can help you get the most out of your digital activity, taking an audience-centric approach, focusing on the needs of the audience, rather than the technical features or functions of different channels.

Improve your digital platforms and tactics