Including... How to consider your online brand voice and tone, YouTube's recommendation algorithm and What is a metaverse?

November 2, 2021
Photo of the author - Adam Koszary

Adam Koszary

Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.

Before we dive in, you should definitely come along to our online event Opening Archives: Bringing communities and archives together using digital technology on Thursday 18 November, 1:30 - 3pm. Discover how our 10 action learning projects have been exploring how (or if) digital technology can bring communities and archives together, as well as a keynote from Dr Mia Ridge, the British Library's Digital Curator for Western Heritage Collections.

Latest News

Useful / bookmarkable

  • The Natural History Museum, London, released a report which found that digitising the 80 million objects in the Museum's collection could provide a tenfold return on investment.

  • This article by Zosia Poulter over at Substrakt is one of the best I've seen on how to consider your online brand voice and tone.

  • Youtube has answered five common questions on how its recommendation algorithm works.

Distracting / entertaining / inspiring

Good Reads

And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.

You can also post your thoughts on digital and data related topics to us and a wider community through our newly launched Community forum.

You can find me or The Audience Agency on Twitter. See you soon.

Adam Koszary

Head of Digital, The Audience Agency


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