Including...Instgram's trend report, Wellcome Collection's success on Wikipedia and Wordle.
Hello, happy new year, and welcome to the latest edition of the Digital Snapshot. Here you'll find the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
I thought it'd be useful to run a workshop on UTM campaign tracking links as part of a project I'm working on, and then thought it'd be even more useful to just make that workshop public. Come along (for free) on Monday 7 February to understand how and where traffic to your website is coming from.
Tiktok overtook Google as the most popular website of 2021. In case you were wondering whether TikTok is established yet.
Museums Galleries Edinburgh are looking for applicants for their Digital Literacy for Leadership collaborative online learning programme. The deadline is 28 February. For more information and details see the Museums Galleries Scotland website.
The Brunel Museum's virtual escape room Tunneling Through Time won Best Online Game at the 2021 Bullseye Awards. It's definitely one of the more imaginative and successful adaptations to audience behaviour during the pandemic that I've seen.
Useful / bookmarkable
Flirting with Wikipedia? You tease. Wellcome Collection's images on the platform have passed 1.5 billion views. Find out what that kind of impact means.
Distracting / entertaining / inspiring
Have you been playing Wordle? The creator initially made the now viral game for friends - they will never implement ads, and won't track your data. The key to its viral success is being able to share a spoiler-free emoji grid of how you did on social media.
Someone stole this gallery owner's multi-million dollar NFT collection of 'Bored Apes'. In case you don't know, the Bored Apes Yacht Club sells NFTs of 10,000 AI-generated drawings of monkeys. It just reminds me of the Beanie Babies craze.
I was pointed to the Twitter account Shit User Story recently, which chronicles examples of "The internet nobody asked for" through - you guessed it - shit user stories. I like this one about choosing traffic lights to prove you're not a robot.
And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share, please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please get in touch. You can find all past editions of the Digital Snapshot here.
You can also post your thoughts on digital and data related topics to us, and a wider community, through our newly launched Community forum.
Head of Digital, The Audience Agency
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.