Digital Snapshot | 27.11.2018
Including... LinkedIn taking lessons from Snapchat, the truth about YouTube's algorithms and the murky world of Instagram Influencers laid bare.
News & Updates
- Oh dear Facebook, the recent New York Times investigation does not make you look good.
- Having said that, it'll take a lot to stop the social media juggernaut from ploughing on - the latest news is that it's working on developing augmented reality glasses.
- You may see a few changes to your Instagram profile over the next few weeks.
- And in this issue's 'what on earth??' story, apparently LinkedIn is working on a Snapchat style Stories feature.
Useful & bookmarkable
- This article purports to tell you how YouTube's algorithm works. While it's not based on information from YouTube itself, it is based on some solid research from Pew. Interesting takeaway: longer content appears to be ranking higher.
- We Are Social's social media trends report has some good nuggets in it, but "Fake Authenticity" feels a step too far. "Being deliberately fake, and indeed owning it, speaks to avatar culture and will have a better response than inauthentically trying to make the impossible look real." Nope, makes no sense to me either.
- Respected tech analyst Benedict Evans has released his annual tech trends presentation - lots in here and well worth a watch.
- We're all focused on Facebook, Twitter and Instagram but in China the social media landscape looks very different.
- ICYMI The Space has launched a digital mentoring programme.
- Thanks to Stuart Leech for signposting this research into non-users of the internet.
Ideas, inspiration, entertainment
- The Royal Academy has been leading the way with its approach to digital content, winning awards along the way. Recently they've turned to Netflix as inspiration for the way they present their online collection.
- Kudos to James Morley for creating A Street Near You, which takes location records for men and women who died in the First World War and maps them around the world.
- This weekend Hampstead Theatre is showing a sold out production on IGTV for free.
It's hard to believe how murky the world of Instagram Influencers has got but this Wired piece lays it all bare.
And continuing the theme of 'what a mess we've made of the internet', this is a jaw dropping article about a Facebook page that posts completely false news (being very clear that it's false) and yet still the stories are shared thousands of times.
That's all for this issue. Don't forget that The Audience Agency can help you with your digital challenges, including audience research and journey mapping, analytics insight, workshops and training, or help to develop a digital strategy. Do get in touch. And if you have any examples of innovative digital work or best practice you'd like to share please do let me know.