Digital Snapshot | 19.03.2019
Including... Facebook's shift towards private messaging, a simple tool to check for web accessibility issues and why building a 'strategy system' is more than just having a plan.
19 March 2019
As a starter here's our recent article in Arts Professional about the key components of a digital strategy.
News & Updates
- A long blog post from Mark Zuckerberg announces their intention to shift the focus of Facebook away from public posting to private messaging. This could signal a future Facebook where the newsfeed is much more (or possibly only) about posts from businesses or organisations and person-to-person communication happens within apps. Add to this the news that their chief product officer, Chris Cox is leaving - he was largely responsible for the news feed - and won't be replaced - and it all points one way.
- In other Facebook news, they are replacing ad 'relevance score' with three new metrics - for anyone advertising on Facebook this is an important one to be aware of. As an aside, if you're interested in Facebook advertising training, do get in touch.
- You will all be aware of the hideous events of last week, when a terrorist livestreamed to Facebook a video of him committing mass murder in a mosque in Christchurch. There has understandably been much written about the culpability of Facebook and YouTube in the spread of this content and questions around how fast they acted to remove it. This twitter thread from the former chief security officer at Facebook explains with great clarity, the issues the social networks face when something like this happens. And also it is horrifying to hear that at one point that video was being uploaded to YouTube at a rate of once every second.
- Google is shutting down its immersive film studio without much explanation as to why. As an aside, and with thanks to Mike Ellis for sharing, here is a list of all the products Google has closed.
- Twitter is testing a new app with a group of beta testers. And on the latest update to its existing app, it has added a new camera feature, making it easier to capture live events. It also gives images taken this way greater prominence in the feed.
- Tumblr has experienced a huge drop in users, due to one, er, major update.
- A reminder to us all not to make a 3rd party website the only repository for creative content, with the news that MySpace has lost 12 years' worth of music uploads.
Useful & Bookmarkable
- Not specifically digital but as a companion piece to the Arts Professional article, this post makes some excellent points about the importance of making a strategy a system, rather than a plan.
- A good summary of the recent Ofcom report into children's and young people's media use.
- If you're interested in experimenting with TikTok, or just want to learn a bit more about how it works, here is a playbook for creators.
- A really useful 'what and why' overview of the growth in the Stories feature across each of the main platforms.
- Some excellent suggestions in this article on 8 digital tools that will change your life.
- A nifty little tool that enables you to quickly check for website accessibility issues.
- I haven't yet tried this but User Look appears to be a fairly low cost way to carry out user testing.
Creative Ideas & Inspiration
- Spend five mins in the world of a teenager, through the lens of their daily phone use. An exhausting watch!
- IOU Theatre's Review View 360 looks like it's going to be an interesting show.
- Google Cultural Institute has launched Once Upon a Try, an exploration of invention and discovery, with over 100 museums across the world.
- Trinity College has shared high resolution digitised images of the Book of Kells. Incredible quality.
- We all know by now that the Momo challenge was fake but this article explains how it came into existence..
- A must read about the Christchurch terrorist's use of the internet and the layers of meaning baked into his 'manifesto'. A grim subject yes but important in how it exposes the deep influence of the web on today's society.
- I love this post How I fell out of love with the internet. It's the perfect companion piece to web inventor Tim Berners-Lee's consideration of 30 years of the web.
And finally, if you can get to Newcastle next week, I'm helping run this workshop with The Space about online metrics. There will be lots of practical advice, discussions and case studies. Book a place here.
That's all for this issue. Please do send us feedback, stories or comments. If you would like help with your digital challenges do get in touch. We are currently working on some fascinating projects helping clients with research into the digital behaviour of their audiences, digital strategy, metrics, training and workshops.