Digital Snapshot | 03.04.2019
Including... What happens in a 'digital minute', a comprehensive guide to configuring your Google Analytics and a fond farewell to Google+.
3 April 2019
News & Updates
- Let's kick of with some contextual bits and pieces about the state of the internet in 2019. Firstly, what happens in an internet minute and a few trends in internet use for 2019.
- LinkedIn is rolling out some new advertising options, including lookalike audiences, there is an associated guide which you can download here.
- Google+ closed down yesterday. In other Google news, they've announced more details about their new gaming platform Stadia.
- Facebook is going to reveal more about its newsfeed algorithm. To be clear, it's not revealing the algorithm but users will be able to look at why they're seeing a particular post. Useful from a marketing pov.
- Pinterest is about to go public and the associated IPO document contains some good insights into the platform, its audience and future plans.
Useful & Bookmarkable
- A detailed and comprehensive guide to properly configuring your Google Analytics (psst - if you want some training or help with Google Analytics, we can help - do get in touch)
- Useful: Monzo bank have shared their employee social media guidelines.
- This Engine Room is conducting research into how UK charities are using digital tools - one to keep an eye on.
- Zak Mensah shares details of how his team at Bristol Culture has increased retail income by 100% since 2015.
- Google has updated Test My Site, their free tool for testing how effectively your website performs on a mobile device, adding some new features in order to give you a more comprehensive picture of performance (full details of the updates here).
- Some wise words on what good leadership looks like in the digital era.
Inspiration & Ideas
- A Reddit user reminded the world about the wonderful r/place project this week. I've heard it called "one of the best art pieces this decade". If it's the first time you've seen it, this comment gives the background. And here's a much longer (and fascinating) overview of what happened from start to finish. I'm sure somewhere someone is writing a thesis about r/place and collaborative participation within the online realm.
- Humane By Design is a gorgeous AND useful guide to designing "ethically humane digital products".
- Northern Broadsides has launched a new mobile app that includes an AR element, to sit alongside their current touring co-production of Much Ado About Nothing. The team behind it say that the app, "...provides background information, learning resources and even drama exercises based on Shakespeare’s language and stagecraft". You can see a snippet of it in action here.
- In other AR news, I liked this practical example of using AR for wayfinding in a museum.
- If you thought Instagram was the happy cousin of angry Twitter, I'm afraid not.
- This is a brilliant read about how the marketing of the Blair Witch movie was way ahead of its time and paved the way for future film (and online) marketing.
- And finally, one more goodbye to Google+.
That's all for this issue. Please do send us feedback, stories or comments. If you would like help with your digital challenges do get in touch. We are currently working on some fascinating projects helping clients with research into the digital behaviour of their audiences, digital strategy, metrics, training and workshops.
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