Including... Reddit's new update of live streaming, changes to YouTube algorithms and a new podcast from Matt Navarra.
Welcome back to The Digital Snapshot, a fortnightly round-up of all the news, innovation and interesting ideas in the world of digital, as relevant to the arts, culture, museums and heritage sectors.
We're coming up fast on 100 issues of this newsletter (issue no.1 was way back in March 2015). We hope you find it useful and do let us know if you have any digital related news, ideas, tips or recommendations that you'd like to share.
News & Updates
- Twitter is testing a feature that would allow users to follow topics as well as accounts.
- Reddit has run a test to allow live streaming on the site. Of course, this could be a path to hell but it could also prove to be an interesting place to experiment with live streaming for museums, art galleries and museums.
- Facebook is letting users clear their history from the platform (that's not quite what actually happens, in fact. If you choose this option it dissociates the data from your profile but it keeps the actual data).
- Snapchat is launching a new version of its glasses.
- Lots of statistics about tech adoption across the EU.
- Not really news as such but remind yourself of how quickly trends come and go by taking a look at the most popular YouTube videos from 10 years ago. Talking of YouTube, they are apparently experimenting with changes to the recommendation algorithm in the UK.
- Here are the 100 most popular websites in the world.
Useful & Bookmarkable
- A really useful guide to creating better Facebook ads.
- And if you are trying to improve the effectiveness of your Facebook ads, it's worth understanding their 'relevance diagnostics'.
- There has been some debate about how GDPR impacts Google Analytics and the information commissioner put the cat amongst the pigeons with this post on the topic. But fear not, analytics guru Brian Clifton (I highly recommend any/all of his analytics books) has injected some words of wisdom into the debate. They are well worth a read.
Inspiration, Ideas, Entertainment
- LOVED this creative use of twitter threads - very clever.
- Buzzfeed's Moodfeed reminded me a bit of Tate's magic ball app and is, I think, a nice way to make the most of older website content.
- If you're a podcast lover, you might want to check out this new podcast by social media maven Matt Navarra and tech consultant Martin Bryant (a couple of years ago I covered SXSW for The Next Web with these two and they seemed to be creating content 28 hours a day).
- And if you're thinking of starting your own podcast series, it's good news that Google is now making it easier for podcast episodes to show up in search results. And Spotify is trying to encourage more people to make podcasts.
- A trip down memory lane - why did these social networks fail. Amazing how much hype apps like Path and Ello caused on launch. How fickle we are.
- And finally, a book recommendation. I am currently two thirds of the way through this excellent book, This Is Not Propaganda, by Peter Pomerantsev. It's a brilliant read about how digital platforms (in particular social media) have been put to use to fuel the rise of populism, from Manila to Russia, the US to the UK.
That's all for this issue. You can find our past editions here. If you have been working on any interesting digital projects that you can share, please do let me know. You can find me or The Audience Agency on Twitter.
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.