Including... the rise in podcasts' popularity, a new feature in Facebook ads and 'OK Boomers'.
Welcome back to The Digital Snapshot, a (mostly) fortnightly round-up of all the news, innovation and new ideas in the world of digital, as relevant to the arts, culture, museums and heritage sectors.
Our website has had a little bit of an update and has lots of case studies, guides and other resources, so please go and have a rummage. You can find back editions of Digital Snapshot here. And as always, if you need help in any area of digital, please do get in touch.
News & Updates
- Mentioned in a previous issue of Digital Snapshot as a 'coming soon', Twitter is now rolling out the ability to follow topics.
- Another new feature in Facebook ads - run multiple variations of any text field within an ad, with the system working out which one is most effective. (A side note re Facebook, if you're using Business Manager, please make sure you've turned on two-factor authentication).
- Microsoft has reported a surge in engagement on LinkedIn (and ad revenue).
- Ofcom research shows that the BBC is struggling to reach 16-24 year olds.
- And also from Ofcom, one in eight people in the UK now listens to podcasts each week, an increase of 24% over the past year.
- Bookmark it: an incredibly useful online accessibility toolkit, by the South Australian Government.
- Google's Design Sprints Kit resource is useful for people other than designers, having sections on topics such as experience and user journey mapping.
- More useful advice from Wellcome Collection - this time they've written about how they use the insights derived from user research.
Inspiration, Ideas, Entertainment
- Never underestimate the creative power of young people + new platforms/apps, this time: retelling major events in history using Tik Tok.
- Snapchat's new 'Creative Kit for Web' makes it simple for people to share content from your website to Snapchat.
- A hat tip to my friend Matt Muir for the pointer to Virgin Australia's text and email programme for nervous flyers. A good use of personalised content / supporting a specific customer group. Potentially some interesting ways this could be repurposed in the arts, for events or programmes in relation to different audience segments.
- New-ish podcasts from Royal Historic Palaces and the Smithsonian.
- Did you miss the 'OK Boomer' fun? If so, here's a recap.
- Snapchat have launched version 3 of their Spectacles and while it's unlikely you'll all rush out to buy a pair now, as this review suggests, they're noteworthy because of the way the AR maps onto the world around the wearer and what this might mean for the future: “What’s really exciting about this version is that, because V3 has depth, we’re starting to actually understand the world around you,” said CEO Evan Spiegel. “So those augmented reality effects are not just a 2D layer. It actually integrates computing into the world around you. And that is where, to me, the real turning point is.”
That's all for this issue. You can find our past editions here. If you have been working on any interesting digital projects that you can share, please do let me know. You can find me or The Audience Agency on Twitter.
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.