This webinar is aimed at those who want to find out more about The Audience Agency’s datasets and audience research in relation to digital audience behaviours, experiences and future digital engagement.
The session will be useful for senior marketing, programming and audience development professionals who may be planning revised offers and considering digital programming as part of their core audience provision in the future. The insights may also be useful to help make the case to new or existing funders.
Digital Audience Insights presents the latest findings from The Audience Agency’s Digital Audience Survey and the COVID-19 Cultural Participation Monitor. In this session, we’ll explore who digital audiences are, their motivations, behaviours and how these have changed over the past 9 months. We’ll also consider how to apply these insights to strategic planning. For those not yet signed up to the Digital Audience Survey, you’ll build a clear understanding of how participating can help you to build a picture of your audience’s digital engagement.
What you will learn:
- Key audience insights from The Audience Agency’s Digital Audience Survey and COVID-19 Cultural Participation Monitor.
- How to use the datasets to plan for the changing needs of audiences.
- How we can support you to use this data effectively for audience development.
The session takes the form of a 60-minute webinar.