For anyone looking to better understand how to approach evaluating the effectiveness of online activity.
This short session introduces the foundations of online measurement, including quantitative and qualitative approaches.
What will you learn:
Common mistakes with Google Analytics
Which social media metrics are the most meaningful
How to run an effective online survey
How to get qualitative insights about your work
Katie Moffat, Head of Digital at The Audience Agency
Katie has over 18 years of experience as a consultant and strategist. She is an expert in using digital for audience development, digital evaluation and user behaviour.
Fran Blythe, Qualitative Research Manager
Fran is an experienced researcher specialising in mixed qualitative and quantitative methodologies.
This session takes the form of a 90 minute workshop-style webinar with opportunities to discuss practical applications.