Explore how to measure the impact of your online activity, including online events and projects.


For anyone looking to better understand how to approach evaluating the effectiveness of online activity.


This short session introduces the foundations of online measurement, including quantitative and qualitative approaches.

What will you learn:

  • Common mistakes with Google Analytics

  • Which social media metrics are the most meaningful

  • How to run an effective online survey

  • How to get qualitative insights about your work


Katie Moffat, Head of Digital at The Audience Agency

Katie has over 18 years of experience as a consultant and strategist. She is an expert in using digital for audience development, digital evaluation and user behaviour.

Find out more about Katie.

Fran Blythe, Qualitative Research Manager

Fran is an experienced researcher specialising in mixed qualitative and quantitative methodologies.

Find out more about Fran.


This session takes the form of a 90 minute workshop-style webinar with opportunities to discuss practical applications.

Date: Monday 17 August, 2:00 PM - 3:30 PM

Cost: FREE

Book your place