This webinar is aimed at those who want to find out more about the Audience Agency’s datasets and audience research and how we can support you in using these to plan your audience engagement, considering the needs of both your local community and wider market place. It will be useful for senior staff planning revised offers and developing reopening plans, as well as those in engagement, marketing, development and other roles who will be interacting with audiences directly.
The webinar will be relevant whether or not your organisation contributes data to Audience Finder.
Express Market Analysis brings together four focused areas of insight to help organisations to make decisions around marketing, audience development, programming, visitor experience and business planning: Current audiences – cultural engagement - population insight – market potential. This webinar will familiarise you with this process and the insight available to support it, including a range of both free and paid-for resources.
What you will learn:
- An overview of The Audience Agency’s audience datasets, including Audience Finder.
- Using the datasets to understand your audiences, market place and for benchmarking at a population and cultural engagement level.
- How we can support you to use this data to understand your organisation’s market potential.
'As a researcher into audience engagement, I have found this webinars to be highly informative and useful. The data is easily accessible and also to understand. This should be a first step for organisation and individuals planning on new projects to understand who your audience actually is.'
Amanda Allen, Researcher at Leeds Beckett
The session takes the form of a 90 minute webinar, with a range of practical demonstrations and case studies.