Work through the process of scenario planning to inform how your audience engagement and development plans should respond and evolve.

Who:

In uncertain times, we need to be able to respond effectively… but respond to what? This workshop is designed to introduce those working at a senior level in marketing, audience development or engagement to scenario planning and developing responsive strategies which integrate new thinking and approaches.

What:

This initial masterclass will work through the process of scenario planning to inform how our audience engagement and development plans should respond to a range of possible scenarios, enabling you to change or evolve in light of a shifting environment. The scenario approach challenges you to consider your organisation from an external perspective, recognising what may impact your audiences as well as your organisation and helps you look to the future with a sense of practical confidence. The session will include a process or model to follow, inspiration and a range of perspectives, discussion of a range of practical responses and consideration of audience insight to help steer your own scenario planning.

Topics covered in this session:

  • Scenario planning
  • Audience development and engagement strategic responses to a changed environment
  • Audience insight needs
  • Consideration of specific issues such as youth engagement, accessibility or digital exclusion
  • Consideration of specific issues such as diversity, youth engagement, accessibility or digital exclusion

Takeaways:

The session will enable you to consider the future from a range of perspectives and will include a process to follow, inspiration, discussion of practical responses and consideration of audience insight to help steer your own scenario planning.

Facilitator:

Penny Mills, Cheif Consulting Officer

Penny has considerable experience working with cultural organisations and consortia to convert evidence and insight into effective audience development.

Find out more about Penny.

Format:

Our 3-hour Masterclasses are focused sessions in which you will both learn and participate. Guidance and insights from our experts are provided in an interactive session in which you will have the opportunity to consider and discuss your own individual situations.

Date: Thursday 17 September 2020, 10:00 AM - 1:00 PM

Cost: £95 per person

Book your place

We are aware that payment on cards may be difficult right now. Please email events@theaudienceagency.org if you’d like to discuss payment by invoice or to discuss group booking pricing.


Other masterclasses available include:

  • Online Community Participation
  • Content Strategy
  • Making Your Case

Discover more workshops and training on our events page


For further information and queries, please get in touch with our events team at events@theaudienceagency.org.