We've been gathering evidence about how arts, culture and heritage audiences have responded to online content during the crisis.

For the big picture, look no further than our COVID-19 Cultural Participation Monitor Digital Report.

These findings focus on the digital engagement questions from the first wave of our nationwide panel survey of changing views about participating in creative and cultural activities through the pandemic. It looks at:

  • the use of a range of digital streaming services during lockdown,
  • intended further engagement post-pandemic,
  • and wider digital behaviours.

The survey covers the whole population, meaning that these findings provide a wider view than — and helpful context for — research focused purely on current users (e.g. our Digital Audiences Survey). In this report you will find insights on audience profiles and attitudes in terms of:

  • Digital / Online Arts Engagement
  • Internet Access and Usage
  • Social Media Activity
  • Music Streaming
  • TV Streaming
  • Video Games and VR/AR Playing
  • and more.

DOWNLOAD | Cultural Participation Monitor Digital Report


Other digital evidence so far includes:

  • Latest findings from our Digital Audience Survey about how audiences have responded to arts, culture and heritage online during lockdown. This 5 minute survey, deployed by organisations via their websites, social media and other e-communications, invites online audiences to help organisations to better understand audience profiles, motivations and online habits. Including a deeper dive into Museums, Galleries and Performing Arts.
  • The first wave of findings from our COVID-19 Cultural Participation Monitor, our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.
  • Analysis of data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.