In all UK nations and regions, the arts, culture and heritage sector has been faced with unprecedented challenges through the pandemic, prompting organisations to adapt to new ways of working. As restrictions, policies and timelines have varied by place, however, so have audience responses.

Keeping an eye on these trends, as well as gaining greater insights about your own previous and potential audiences, will be key to building COVID recovery strategies over the coming months. Our evidence-based resources can help build that picture.

Tried and tested tools and services to support a data-driven approach to planning and reopening post-Covid-19: