21 - 22 April 2021
The Audience Insight Conference Scotland brings together Creative Scotland funded organisations and the wider cultural sector to discuss key audience insights from Audience Finder, Scottish Audience Intentions survey and other  “through COVID” research.

Across two days, from Wednesday 21 to Thursday 22 April 2021, the Audience Insight Conference Scotland aims to help organisations inform their thinking as they emerge from Covid-19 restrictions and consider the long-term impact on audiences.

Who:

Audience Insight Conference Scotland is open to all. The content of the conference is predominantly aimed at Scottish organisations, however, a focus on practical takeaways and networking means that no matter where you are based, there is something for everyone.

Dates: Wednesday 21 - Thursday 22 April 2021

Places can be booked for the whole conference programme, day passes, or for individual sessions.

Cost: Free

Booking has now closed. Please visit our general events page for available events. Alternatively, find out more about our upcoming conference, Audience Insights Conference Wales.

Audience Insight Conference Scotland Programme:

Day 1 - Wednesday 21 April 2021

10:30 AM - 12:00 PM | Before Covid: An overview of Scottish audiences

This keynote session offers an introduction to The Audience Agency’s Audience Finder dataset and will provide an overview of pre-Covid engagement with Scottish organisations to support you in your reopening planning.

1:30 PM - 2:45 PM | Audience Finder 2.0 BETA: Our approach to the future of insight in Scotland

This session offers an introduction to The Audience Agency’s Audience Finder 2.0 BETA, the new platform in development for users in Scotland, and will include a focus on features available to organisations to use as part of their reopening planning. Including features available specifically for Scottish users.

3:30 PM - 5:00 PM | Planning a Return to Touring

Take a data-driven approach to tour planning, digital engagement and audience development, as part of your recovery planning.

3:00 PM - 4:00 PM | Surgery Sessions: Audience Finder

Free one to one surgery sessions will be available to anyone in the conference who would like to speak to one of The Audience Agency’s team about using Audience Finder, Audience Development and other research support needs.

5:00 PM - 5:45 PM | Conference Connections

End day one with a memorable experience - an opportunity to unwind after the day’s sessions and connect with event attendees and speakers. We will also be treated to a live virtual performance by mezzo-soprano, Andrea Baker.

Booking has now closed. Please visit our general events page for available events. Alternatively, find out more about our upcoming conference, Audience Insights Conference Wales.

Day 2 - Thursday 22 April 2021

10:30 AM - 12:00 PM | Audience Engagement and the Impact of Covid

Key findings from Covid-19 studies which have tracked the impact of Covid-19 on audience engagement, including The Audience Agency’s Cultural Participation Monitor and Digital Audience Survey, and Creative Scotland’s Scottish Audience Intentions survey.

Find out more about this session.

1:30 PM - 2:30 PM | Digital for Growing Audiences

Explore how to embed digital activity into your audience development and marketing strategy as part of your reopening planning.

Find out more about this session.

1:30 PM - 3:00 PM | Surgery Sessions: Audience Finder

Free one to one surgery sessions will be available to anyone in the conference who would like to speak to one of The Audience Agency’s team about using Audience Finder, Audience Development and other research support needs.

Find out more about this session.

3:30 PM - 5:00 PM | What’s Changed? Audiences of the Future

This final keynote brings together thinking from across the two days, exploring what the impact of Covid-19 means for audiences of the future. Drawing on the datasets discussed in the previous sessions, we’ll explore implications and forecast potential future audience trends the sector may need to respond to.

Find out more about this session.

Booking has now closed. Please visit our general events page for available events. Alternatively, find out more about our upcoming conference, Audience Insights Conference Wales.

Access
All sessions will have live transcription by a speech to text reporter/palantypist. BSL interpretation and other access requirements can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.




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