Examine the latest findings into the population's changing approaches and attitudes to cultural engagement.

Drawing upon the very latest Cultural Participation Monitor survey responses from early November, join us as we delve into a whole-population picture of the effects of Covid on cultural audiences, in terms of activity before, during and beyond the ongoing pandemic. As we approach Winter, this data offers a vital insight into current audience motivations and ways to adapt during, what is still for many, an uncertain period.

The Cultural Participation Monitor is The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities. By comparing data collected periodically over the past 18 months, we are able to see shifts in attitude and engagement of audiences and determine how cultural organisations may respond.

The large volume of data collected through the latest wave of the survey means that we are also now able to examine responses in further detail, including breaking down responses by Audience Spectrum types.

You can find out more about the Cultural Participation Monitor survey and ongoing analysis here.

What you will learn:

  • How Covid has affected different groups differently
  • What audiences now feel about digital engagement and how it fits into their future attendance plans
  • Which groups are more or less likely to return to in-person attendance – and what they say will affect their return.


This session will be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in how the pandemic has and will continue to affect cultural audiences.


Oliver Mantell, Director of Evidence and Insight at The Audience Agency.
The Evidence and Insight team shares findings from The Audience Agency data and research to support the sector.


This session takes the form of a 30 minute presentation, followed by a 15 minute Q&A session.

Date: Thursday 2 December 2021, 1:30 PM - 2:15 PM

Cost: Free

Book your free place


All events will provide Zoom automated transcription in English. Other access services, including Live transcription (instead of Zoom's automated transcription) and British Sign Language interpretation, can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.

Cultural Participation Monitor

The Cultural Participation Monitor is part of a national research programme led by the Centre for Cultural Value in collaboration with the Creative Industries Policy and Evidence Centre and The Audience Agency.

The project is funded by the Arts and Humanities Research Council (AHRC) through UK Research and Innovation’s COVID-19 rapid rolling call.

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