Understand the most streamlined approach to data and how best to create valuable insights to share with venues, funders and supporters.


Understanding potential audiences and the impact of your work is critical for successful touring, but getting access to the high quality data you need can be difficult. And even once you have it, it can be hard knowing what to do with it, when you've got so much else to focus on. This session is for busy touring producers who need maximum intelligence for minimum effort.


Data For... Touring will help you identify what data you need, how to get it and how to make sense of it: whether that's to make your case, build an audience, and/or plan a tour.

What will you learn:

In this session, you will learn how to formulate the key questions to ask and what you need to do to answer them, what's the most streamlined useful approach and where you can add valuable extra insights that can help you with venues, funders and supporters. We'll talk about how to use data to inform your activities and how to work more effectively on sharing data with venues.


The know-how to write a research/evaluation plan for your tours, confidence about how to make sure the data you use is good enough, where to get help and examples of good practice.

Cost: £160 per person

Offer | Bring a colleague along for half price!

Cost: £240 for two places

Please inquire about group discounts if you would like to purchase multiple tickets for one organisation. For further information about the event and pricing, email louise.kenny@theaudienceagency.org.

Book your place here

Other dates and locations currently available for Data For... Touring

12 March 2020 at CAST, Doncaster

We are currently piloting the series with a range of different workshop topics within in select locations - see the full list below. Please do get in touch if you are interested in a specific topic but cannot make the advertised session by emailing louise.kenny@theaudienceagency.org.

About the Data For... series:

Data For... is a series of diverse, highly practical workshops designed to help a wide range of cultural professionals to make more and better use of evidence and data in their work.

Other workshop titles include:

  • Data For... Beginners
  • Data For... Decision Making
  • Data For...Audience Development
  • Data For... Digital Marketing
  • Data For... Managing Relationships
  • Data For... Evaluation

Find out more about the whole series and other workshop topics that are available here.

For further information and queries, please get in touch with Louise Kenny at louise.kenny@theaudienceagency.org.