A series of workshops designed to help you make the most of your data resources.

Data For... is a series of diverse, highly practical workshops designed to help a wide range of cultural professionals to make more and better use of evidence and data in their work. Each workshop is delivered by one of our experts and is designed to help you tackle specific, practical problems. The goals are to understand how to use data to make a bigger impact, tell a better story, save time, or earn more revenue.

Sound evidence used well can help us to:

  • Tell compelling stories
  • Work smarter
  • Serve our stakeholders and customers more effectively
  • Get better returns on the time and money we put in

And yet, most of us feel too busy and overloaded to make full use of the data around us or chase down the intel we need. These workshops, all targeted at finding solutions to specific challenges, will help you change that in one session, building your confidence and know-how. We’ll make sure you leave knowing what data you need, where to get it, what to do with it and why it saves time and money.

Data For... workshops currently available...

Data For... Evaluation

Learn how data is integrated into an effective evaluation, and prove your impact.


Data For...Evaluation consists of 3 online workshop sessions, each 1.5hours long, taking place over 3 weeks. Each session will have a workshop structure and takeaway activities. Each participant will also receive a one-to-one mentoring session.


The 3 online workshop sessions for this series will take place on the following dates...

  • Tuesday 14 July 2020, 10:30 AM - 12:00 PM
  • Tuesday 21 July 2020, 10:30 AM - 12:00 PM
  • Tuesday 28 July 2020, 10:30 AM - 12:00 PM

Find out more about this workshop

Data For... Digital Marketing

Grow your understanding of how to develop a meaningful measurement framework for your digital activity.

In-person Facilitation:

A full-day workshop with Katie Moffat.


Wednesday 2 September 2020, 10:00 AM - 16:00 PM

This event is sold out.

We’re continually evolving what we cover for this series. Please do get in touch if:

  • you are interested in a specific topic but cannot make our current dates
  • you have a suggestion of a topic we’ve missed
  • you’d like to co-host a workshop
  • you’d prefer a closed workshop for your organisation only.

You may also be interested in the Digital For... series

DigitalFor... will be a diverse series of practical workshops designed to help arts, culture and heritage professionals make better use of digital by understanding its transformational potential and how to leverage it to achieve your organisational goals. Each workshop will be delivered by one of our experts and is designed to help you find solutions to specific challenges. 

Digital For... workshop titles include:

  • Digital For... Enterprise
  • Digital For... Organisational Maturity
  • Digital For... Growing Audiences

Find out more about Digital For...

COVID-19 Update

Please note that, in response to the current development with COVID-19 and advice from Public Health England, The Audience Agency have will now be conducting many of our events, training and workshops online. Due to this, several dates within this series have been altered and have adjusted formats.

Those booked onto workshops, training and events will be contacted directly and informed of the alternative arrangements once this has been confirmed. We apologise for any inconvenience caused but look forward to seeing you in the near future.

For any enquiries, please get in touch with Louise Kenny, Interim Coordinator of Marketing & Communications by emailing louise.kenny@theaudienceagency.org.