A series of workshops designed to help you make the most of your data resources.

Data For... is a series of diverse, highly practical workshops designed to help a wide range of cultural professionals to make more and better use of evidence and data in their work. Each workshop is delivered by one of our experts and is designed to help you tackle specific, practical problems. The goals are to understand how to use data to make a bigger impact, tell a better story, save time, or earn more revenue.

Sound evidence used well can help us to:

  • Tell compelling stories
  • Work smarter
  • Serve our stakeholders and customers more effectively
  • Get better returns on the time and money we put in

And yet, most of us feel too busy and overloaded to make full use of the data around us or chase down the intel we need. These workshops, all targeted at finding solutions to specific challenges, will help you change that in one session, building your confidence and know-how. We’ll make sure you leave knowing what data you need, where to get it, what to do with it and why it saves time and money.

We’re continually evolving what we cover and locations for this series. Please do get in touch if:

  • you are interested in a specific topic but cannot make our current dates
  • you have a suggestion of a topic we’ve missed
  • you’d like to co-host a workshop
  • you’d prefer a closed workshop for your organisation only.

Data For... workshops currently available

Data For... Beginners

Data For... Beginners will show you the fundamentals of turning your data into knowledge, how to start working with your data and using data to tell your organisation’s story.

There are currently no further Data For... Beginners available to book on to, however, we hope to run more of these sessions in the near future.

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Data For... Audience Development

Broaden, deepen and diversify your audience relationships, using data from both inside and outside their organisation.

There are currently no further Data For... Beginners available to book on to, however, we hope to run more of these sessions in the near future.

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Data For... Managing Relationships

This workshop focuses on CRM systems and how to manage data for the benefit of your relationships, stakeholders and audiences.

There are currently no further Data For... Beginners available to book on to, however, we hope to run more of these sessions in the near future.

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Data For... Decision Making

Learn how, as a decision-maker, you can better use all kinds of data, research and other evidence to inform and justify their strategic planning.

There are currently no further Data For... Decision Making available to book on to, however, we hope to run more of these sessions in the near future.

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Data For... Digital Marketing

Grow your understanding of how to develop a meaningful measurement framework for your digital activity.

Dates available:

2 September 2020 in London - SOLD OUT - Find out more

There are currently no further Data For... Digital Marketing available to book on to, however, we hope to run more of these sessions in the near future.

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Data For... Touring

Understand the most streamlined approach to data and how best to create valuable insights to share with venues, funders and supporters.

Dates available:

22 April 2020 - Find out more

Data For... Evaluation

Learn how data is integrated into an effective evaluation, and prove your impact.

Dates available:

3 April 2020 - Find out more

Please note that, in response to the current development with COVID-19 and advice from Public Health England, we are currently looking to implement a practical, online alternative to this workshop series.

Those booked on to this workshop will be contacted directly and informed of the alternative arrangements once this has been confirmed. We apologise for any inconvenience caused but look forward to seeing you in the near future.

For any enquiries, please get in touch with Louise Kenny, Interim Coordinator of Marketing & Communications by emailing louise.kenny@theaudienceagency.org

You may also be interested in the Digital For... series

DigitalFor... will be a diverse series of practical workshops designed to help arts, culture and heritage professionals make better use of digital by understanding its transformational potential and how to leverage it to achieve your organisational goals. Each workshop will be delivered by one of our experts and is designed to help you find solutions to specific challenges. 

Digital For... workshop titles include:

  • Digital For... Capital Project
  • Digital For... Organisational Maturity
  • Digital For... Growing Audiences

Find out more about Digital For...