Our three hour Masterclasses are focused sessions in which you will both learn and participate.

Our experts provide guidance and insights in a small-group interactive session, during which you will consider and discuss your own individual situations.

We are regularly announcing further Masterclass titles and dates. Sign up to our newsletters, or keep an eye on our event pages for regular updates.

We are aware that payment on cards may be difficult right now. Please email events@theaudienceagency.org if you’d like to discuss payment by invoice or to discuss group booking pricing.


"This is an excellent course for community arts practitioners to gain insight , skills and information. I was offered a wide range of thinking structures and resources in a friendly, accessible and well paced workshop."

Jean Campbell, Freelancer, Museum of London


Available Masterclasses...

Masterclass | Content Strategy

This workshop will give cultural practitioners an overview of how to build a successful content strategy.

Topics covered in this session:

  • The role a content strategy plays in helping an organisation thrive
  • How to develop and manage your content
  • How to prioritise to publishing platforms
  • The skills you need to acquire
  • How to measure success
  • Things you need to be aware of – rights etc

Date: Thursday 17 June 2021, 10:00 AM - 1:00 PM

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Masterclass | Online Community Participation

Learn how to develop and deliver online community participation.

Topics covered in this session:

  • The principles of effective community participation
  • Considering the best approach for your programme
  • Relevant evidence to place audience needs at the centre of your approach
  • Practical and technical issues including considering accessibility
  • Digital exclusion issues.

Date: Tuesday 22 June 2021, 10:00 AM - 1:00 PM

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Masterclass | Essentials of Evaluation

Learn how to best apply audience data in evaluation to develop your practice and prove the impact of your work.

Topics covered in this session:

  • Frameworks to apply when designing your evaluation
  • Using audience data in evaluation
  • Suggestions of tried and tested as well as innovative approaches to data collection to give it robustness as well as that something extra.

Date: Wednesday 21 July 2021, 10:00 AM - 1:00 PM

Find out more about this masterclass


COVID Update

Please note that The Audience Agency will be conducting our events, training and workshops online for the foreseeable future.

For any enquiries, please get in touch with our events team by emailing events@theaudienceagency.org.