Our three hour Masterclasses are focused sessions in which you will both learn and participate.

Our experts provide guidance and insights in a small-group interactive session, during which you will consider and discuss your own individual situations.

We will shortly be announcing further Masterclass titles and dates. Sign up to our newsletters, or keep an eye on our event pages for regular updates.

We are aware that payment on cards may be difficult right now. Please email events@theaudienceagency.org if you’d like to discuss payment by invoice or to discuss group booking pricing


*Community Notice... At The Audience Agency, we are constantly listening to your feedback. We heard from many of you that, while you would find the content and topics of the Masterclasses relevant and useful, it was difficult to justify the cost right now. In response we have reduced our pricing to make it more accessible.


"This is an excellent course for community arts practitioners to gain insight , skills and information. I was offered a wide range of thinking structures and resources in a friendly, accessible and well paced workshop."

Jean Campbell, Freelancer, Museum of London


Available Masterclasses...

Masterclass | Audience Development in times of COVID-19

Work through the process of scenario planning to inform how your audience engagement and development plans should respond and evolve.

Topics covered in this session:

  • Scenario planning
  • Audience development and engagement strategic responses to a changed environment
  • Audience insight needs
  • Consideration of specific issues such as youth engagement, accessibility or digital exclusion
  • Consideration of specific issues such as diversity, youth engagement, accessibility or digital exclusion

Date: Thursday 17 September 2020, 10:00 AM - 1:00 PM

Find out more about this masterclass


Masterclass | Data and Insight to Make Your Case

The session broadly covers evaluation and impact, and the metrics which can be used to help your organisation to tell a unique story.

Topics included in this session:

  • Using primary and secondary data sources
  • Understand what impact is, and how to use it effectively
  • Using a range of existing frameworks
  • When to use qualitative or quantitative methods
  • Commissioning an impact study
  • Learn how to use impact data to tell a compelling story about your organisation.

Date: Tuesday 22 September 2020, 10:00 AM - 1:00 PM

Find out more about this masterclass


COVID-19 Update

Please note that, in response to the current development with COVID-19 and advice from Public Health England, The Audience Agency have will now be conducting the majority of our events, training and workshops online for the foreseeable future.

For any enquiries, please get in touch with our events team by emailing events@theaudienceagency.org.