New findings on Covid recovery, cost of living and attitudes to sustainable consumption.

Join us as we delve into the public’s changing attitudes about cultural attendance and find out which groups are now most likely to attend. With the cost of living crisis in everyone’s thoughts, hear from audiences about how this will affect what they see and do in the coming months, including where they are looking to cut back their spending and which groups are doing this most, or least. This event draws on the latest Cultural Participation Monitor survey responses, from Wave 7 (late August to early September) and includes insights into ‘green’ spending habits at cultural shops and cafés (in partnership with The Association for Cultural Enterprise). For creative participation, we’ve also asked a new and expanded range of questions about the types of creative things people do, including podcasting, flower arranging, drag, creative gaming, graffiti and more.

The Cultural Participation Monitor is The Audience Agency's nationwide longitudinal (ongoing) panel survey about engagement in creative and cultural activities. By comparing data collected periodically over the past two years, we are able to see shifts in attitude and engagement of audiences and determine how cultural organisations may respond.

You can find out more about the Cultural Participation Monitor survey and ongoing analysis here.

What will you learn:

  • The latest insights on who’s likely to attend cultural events
  • How that’s affected by both attitudes to Covid and the cost of living
  • How much extra different groups say they are prepared to spend for ‘green’ options in retail and hospitality
  • The level and profile of engagement in a wider range of ‘everyday participation’.


This session will be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in how the pandemic has and will continue to affect cultural audiences.


Oliver Mantell, Director of Evidence and Insight at The Audience Agency.

The Evidence and Insight team shares findings from The Audience Agency data and research to support the sector.


This session takes the form of a 60 minute webinar, including the opportunity to ask questions.

Date: Friday 21 October 2022, 1:30 PM - 2:30 PM

Cost: Free

Book your free place


All events will provide Zoom automated transcription in English. Other access services, including Live transcription (instead of Zoom's automated transcription) and British Sign Language interpretation, can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.

Hosted by:

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Cultural Participation Monitor

The Cultural Participation Monitor is part of a national research programme led by the Centre for Cultural Value in collaboration with the Creative Industries Policy and Evidence Centre and The Audience Agency.

The project is funded by the Arts and Humanities Research Council (AHRC) through UK Research and Innovation’s COVID-19 rapid rolling call.

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