Under Welsh Government guidelines, many organisations have experienced a different set of challenges to some of their counterparts across the border – whether that be the introduction of Covid Passports or a separate timeframe for closures and event restrictions.
As a result, there’s been a need for organisations in Wales to be ever-ready to adapt their approaches, and to maintain the creativity to reimagine their activity and engagement as entities unaided (but also unconstrained) by their buildings.
For many theatres, galleries, art centres and venues, funding via the Arts Council of Wales’ Cultural Recovery Fund has provided a lifeline. For some, the break from routine has offered an opportunity for vital audience research and in some cases a re-evaluation of where they sit within their communities. Many will have faced the prospect of reopening their doors with a new sense of purpose.
Audiences too have had to adapt, taking part in new experiences online and seeking new ways to support their local organisations, while at the same time becoming less constrained by geo-specific activity as virtual content provides new access to previously distant experiences.
A renewal of audience confidence amid a period of lifted restrictions in 2021 saw a welcome return to in-person cultural activity for many of us, and 2022 has seen a resurgence of what feels like normality for many organisations.
Keeping an eye on trends, as well as gaining greater insights about your own previous and potential audiences, has been key to building COVID recovery strategies. Our evidence-based resources can help build that picture.
Audience Spectrum Profile | Wales