Culture Calling and The Audience Agency announce company merger

Audience Connect will officially become part of Culture Calling from Tuesday 9 January 2018 onwards

9 January 2018

Leading print distribution and marketing agency Culture Calling is pleased to officially announce the acquisition of Manchester-based organisation Audience Connect, the distribution network of The Audience Agency. As of Tuesday 9 January 2018, Audience Connect will be working under the Culture Calling banner, increasing reach and presence across the UK for the two companies.

Culture Calling is the nationwide branch of London Calling Arts. Specialising in campaigns for the arts, culture, leisure, heritage and non-profit sectors, Culture Calling have established themselves as one of the most effective marketing specialists in the UK.

Audience Connect is the distribution team of The Audience Agency, the national development agency for England. Based in The Audience Agency’s Manchester office, the team offer bespoke marketing and distribution services to all the major arts, leisure, tourism and heritage organisations across the North West and beyond.

With over 50 years combined experience between Culture Calling and The Audience Agency, the acquisition brings together the expertise of two leading marketing and distribution agencies in the arts and culture industry. The merger into one organisation will allow Culture Calling to provide nationwide distribution runs, as well as increasing the overall strength and presence of the brand across the UK and bringing cutting-edge audience insight and direct targeting to their client’s tactical campaigns.

Speaking of the merger, Culture Calling’s CEO Julia Moir-Jones commented:

“This is a partnership relationship made in heaven. Our two companies perfectly complement each other, and I look forward to working together as we continue to build and develop our businesses. We are especially pleased to be expanding into Manchester and surrounding areas; such a dynamic part of the UK with fantastic opportunities for growth”.

Anne Torreggiani, The Audience Agency’s CEO, also expressed her delight at the coalition, saying:

“We are very pleased to be handing over the reins of Audience Connect to London Calling under the Culture Calling banner. Their years of experience in tactical marketing and distribution will undoubtedly help organisations across the North West fully realise the potential of actionable audience insight and we look forward to a long and successful partnership for the benefit of the sector.”

Audience Connect will officially become part of Culture Calling from Tuesday 9 January 2018 onwards.

London Calling Arts will also begin working in partnership with The Audience Agency going forward.

Press release Culture Calling announcement.pdf

For further information and press enquiries, please contact:

Madeleine Hammond, Culture Calling Digital Officer

020 7275 7225