TAA in the News | Bridging the generation gap

Anne Torreggiani writes about how we can anticipate and accommodate the changing needs of younger generations...

6 April 2017

Anne Torreggiani writes about how we can bridge the audience generation gap in Arts Professional.

"At The Audience Agency we’ve recently worked on a number of feasibility projects using patterns of current arts engagement to help predict what audiences we could be reaching in ten or twenty years. Each project has raised essential questions not just about who our audiences will be and how tastes and habits may be changing, but also about what we could be doing to anticipate and accommodate changing and increasingly diverse needs..."

Read the full article here