Head of Digital

Areas of expertise:

  • Digital strategy development
  • Audience development using digital platforms/tools, including organic & paid social media
  • Google Analytics & social media analytics
  • Digital user behaviours
  • Growing and managing online communities

Katie is an experienced consultant, trainer and strategist and has been working in the field of digital for over 18 years. At the Audience Agency Katie is Head of Digital and works with clients to help them develop effective ways to use digital tools and technologies to reach, grow and diversify their audiences.

Much of Katie’s work involves the development of digital, social media and content strategies for arts, culture and heritage organisations including support in embedding digital across an organisation. In many projects, Katie works closely with The Audience Agency’s research team to help organisations better understand their current and potential online audience and user behaviours.

Katie is a contributor to the 'Manual of Digital Museum Planning' published by Rowman & Littlefield and is a Board Trustee of digital pioneers Abandon Normal Devices. She maintains a popular fortnightly newsletter, The Digital Snapshot, a round-up of all the news, innovation and interesting ideas in the world of digital, as relevant to the arts, culture, museums and heritage sector. The newsletter is regularly cited as a ‘recommended read’ by industry professionals. She is a regularly requested speaker at industry events.

Twitter: @katiemoffat

some of katie's projects

Image of Case in Point | English Heritage Online
Case in Point | English Heritage Online

Working with English Heritage to evaluate the impact and effectiveness of their online curatorial content.

Image of Case in Point | Art UK
Case in Point | Art UK

Working with Art UK, a charity transforming access to the nation’s art collections, to diversify their online audiences.

Image of Case in Point | The National Gallery 
Case in Point | The National Gallery 

Working with The National Gallery to evaluate their digital offering.

Image of Feature | Can the arts tackle digital exclusion?
Feature | Can the arts tackle digital exclusion?

New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.