Areas of expertise
- Ticketing data analysis
- Research and project support
- Audience demographics insight
- Theatre and comedy marketing
Rimi is a Research Officer who specialises in ticketing data. She helps organisations integrate their box office systems with the Audience Finder Data Tools. She also does demographic research and behavioural analysis of the UK-wide cultural sector, using audience segmentation and mapping.
Before joining The Audience Agency, Rimi worked in comedy and theatre marketing for various production companies, including Show And Tell, The Invisible Dot and Avalon. She has also worked for Incopro, an intelligence law-firm fighting cyber-crime. Rimi loves writing, watching fringe shows and dogs. She has an Archaeology and Anthropology degree from Oxford University and studied her master’s at the Sainsbury Centre for Visual Arts in Norwich.