Research Officer

Areas of expertise

  • Ticketing data analysis
  • Research and project support
  • Audience demographics insight
  • Theatre and comedy marketing

Rimi is a Research Officer who specialises in ticketing data. She helps organisations integrate their box office systems with the Audience Finder Data Tools. She also does demographic research and behavioural analysis of the UK-wide cultural sector, using audience segmentation and mapping.

Before joining The Audience Agency, Rimi worked in comedy and theatre marketing for various production companies, including Show And Tell, The Invisible Dot and Avalon. She has also worked for Incopro, an intelligence law-firm fighting cyber-crime. Rimi loves writing, watching fringe shows and dogs. She has an Archaeology and Anthropology degree from Oxford University and studied her master’s at the Sainsbury Centre for Visual Arts in Norwich.


Image of Our Team
Our Team

The Audience Agency Group team has unrivalled collective experience of working with visual and performing arts, heritage, tourism, local authorities, public sector umbrella organisations, charities and the private sector.

Image of The Audience Agency Group
The Audience Agency Group

We help you deliver on the triple bottom line – your artistic vision, social purpose and business resilience