Ellie Russell, Marketing Manager at The Point in Eastleigh, talks through how she and her team use the insights from Audience Finder and the Audience Finder Enhanced Box Office Dashboard to inform their programming, campaign planning and audience development work. Their creative use of the dashboard has led to increased knowledge of their audiences and future audiences and, through this, informed several successful targeted campaigns.

https://www.youtube.com/watch?v=d1jd5Ke0kE4

Find out more about the Audience Finder Box Office Enhanced Dashboard