Ellie Russell, Marketing Manager at The Point in Eastleigh, talks through how she and her team use the insights from Audience Finder and the Audience Finder Enhanced Box Office Dashboard to inform their programming, campaign planning and audience development work. Their creative use of the dashboard has led to increased knowledge of their audiences and future audiences and, through this, informed several successful targeted campaigns.
Has the shift to working from home moved the goal posts for local arts attendance? Oliver Mantell has been considering the evidence of attendance at live arts events.
Insights into UK arts organisations' necessary pivots to online content and engagement during the pandemic.