Engaging audiences, visitors, customers or users is at the heart of any arts organisations’ mission. Getting to know those who do, could or would like to engage is the first step towards developing long-lasting relationships.

We can help you to:

  • Know your own strengths. Realise and evaluate what you already know about your audiences in order to develop a holistic strategy, embedded with mission and purpose.
  • Make a plan. Devise and develop your audience development strategy. We can produce, facilitate or mentor your organisation’s audience development planning.
  • See the big picture. Bring together layers of evidence and insight - from population data to bespoke audience profiling.
  • Understand your audiences. Using evidence - start with profiling your audiences, build a picture of their arts and culture interests and understand what makes them tick.
  • Build an audience profile. Develop an overview of those you engage and those you don’t yet, to create a unique segmentation profile of your organisation's audiences.
  • Transform your organisation's culture. Get on the right track and your whole organisation will understand where audiences fit across the organisation and in individual roles.

Off the shelf

Our off-the-shelf solutions are quick-win ways to make meaningful change fast.

Designed for you

We work directly and collaboratively with your team to help you address your organisation's unique challenges and design long-term solutions that are right for you.

Get a more flexible perspective on your audiences

Custom Reports help you to define and compare your own audience groups or behaviours with those of the larger Audience Finder data set.

Image of Silhouetted crowd at a music event
Image of Silhouettes against window out to Saint Pauls

Embedding a culture of audience insight in your organisation

Working with your strategic management team, we help your organisation build confidence around using data to drive decision making.