The most powerful segmentation tool for the cultural sector.

Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. There are 10 different Audience Spectrum profiles that you can use to understand who lives in your local area, what your current audiences are like, and what you could do to build new ones. Audience Spectrum is the most accurate tool the sector has ever had to help target audiences, and include a wider public.

Audience Spectrum profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging as well as profiling and mapping. Over 400 organisations (large, small, ticketed and non-ticketed) are now using it practically and strategically.

Cost: Audience Spectrum is FREE as part of Audience Finder.

To discover who your audiences are, register with Audience Finder below. You can explore descriptions of 10 Audience Spectrum segments here.

Explore Audience Spectrum Pen Portraits

Audience Spectrum Profiling

Whether you are using Audience Finder or not, you can get an even clearer understanding of your audiences and who lives in your target area through bespoke Audience Spectrum Profiling, including detailed commentary, illustrative maps and profiles of the kinds of audience groups that dominate your local area.

More about Audience Spectrum Profiling and other tools

Explore Audience Spectrum Profiles