Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. It is the most accurate tool the sector has ever had to help target audiences and include a wider public. And it just got even better, with 20 new subsegments that enable greater precision profiling than ever before.
Newest research findings
Browse latest findings from our nationwide survey of evolving attitudes towards participating in creative and cultural activities post-pandemic.
A look back at some of the more important audience engagement messages that emerged from the year gone by, and ahead to how we can address them in the new.
This dashboard presents ticketing data from Audience Finder in an interactive format that allows you to focus on the artforms, time periods or audience groups that you are most interested in.
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