Data Collection for cultural organisations

We all know collecting audience data is important, but knowing what to ask and how to do it well can feel overwhelming.

This practical one-hour session is designed for marketers in arts, culture and heritage organisations who want to build confidence around data collection and audience insight. 

We’ll cover good practice in fieldwork, demonstrate some useful tools, and share some straightforward tips you can apply immediately so you can make smarter marketing decisions, evidence your impact, and strengthen relationships with your audiences.