Introduction to Audience Answers

These sessions, facilitated by our friendly support team, will introduce Audience Answers and the services available to help you understand and develop your audiences.

We’ll also demonstrate how to access these tools, signpost next steps, and answer any questions you may have.

The session will include

• A demonstration of the Audience Answers dashboard and an introduction to our audience surveys and ticketing insights.
• Our research into wider trends in the sector
• An introduction to Audience Spectrum segmentation

This session is open to anyone working in a cultural organisation, of any size or type, who would like to learn more about the support available to them via Audience Answers.

As well as marketers of all levels, it may be of interest to anyone in an audience-focused role: programmers, box office staff, fundraising, visitor services etc are all very welcome.

The main presentation will be 60 minutes long, and we will take questions throughout. 

The events are held on Zoom.