Introduction to Audience Answers for organisations in Scotland

This free event will introduce Audience Answers for organisations in Scotland. 

The session will cover:

• How the free insights available to you via Audience Answers can support your marketing and audience development.
• The requirements for organisations funded via Creative Scotland's Multi-Year Funding programme to sign up for Audience Answers, and how to do so.
• A demonstration of the Audience Answers dashboard and an introduction to our audience surveys and ticketing insights.
• A brief introduction to Audience Spectrum segmentation.

This session is open to anyone working in a cultural organisation in Scotland, of any size or type, who would like to learn more about the support available to them via Audience Answers. 

It will be particularly relevant for those organisations who are part of Creative Scotland's Multi-Year Funding programme, and have been notified that they should sign up to Audience Answers ticketing insights or surveys.

As well as marketers of all levels, it may be of interest to anyone else in an audience-focused role: programmers, box office staff, fundraising, visitor services etc are all very welcome.

If you can't attend this live session, please register your details here to receive a recording.

Funding from Creative Scotland has meant that since 2019 all organisations in Scotland have free and subsidised access to selected Audience Agency services, as well as one-to-one support sessions from the Audience Agency’s team of consultants and support specialists.