Changing audiences

Join us as we delve into our datasets to explore how audiences are changing, and discuss what these big-picture shifts could mean for cultural organisations. 

We'll be revisiting the insights presented in a similar TEA Break last summer (watch the recording of that session here), where we shared what we'd noticed about the booking patterns of the various Audience Spectrum segments over recent years.  Are middle-engaged and family segments still rising? Are older groups, with more traditional tastes, still declining? Are any new trends emerging which are worth keeping an eye on?

Whether you're planning for the future, rethinking engagement strategies, or just curious about the trends shaping our sector, this event offers valuable insight to help you stay ahead of the curve.

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.

TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team