July 2016 to February 2017
Online cultural retail is about more than just generating financial value. What we sell and package influences how our audiences engage with us and culture more generally.
The way we approach new product development, challenges the way we think about our overall cultural offer, our brand and our purpose. This project was partnered with Nesta and Frances Croxford (Seeking State) and included participants from Shakespeare's Globe, Leeds Museums and Galleries, Yorkshire Sculpture Park, Bristol Museums, National Army Museum, Ironbridge Gorge Museum Trust LTD and Victoria and Albert Museum.
