Chris leads the partnerships development and strategic growth of TAA's product suite and data infrastructure, which includes Audience Spectrum, Audience Answers and the Cultural Participation Monitor. This involves working directly with partners and stakeholders across the sector in a strategic range of projects, in addition to internal service development, and directly working with cultural organisations to help them understand and implement their audience insights.
Before joining The Audience Agency in 2018, Chris worked in client services and account management roles at the marketing services company Impact Marketing for over five years, as well as at the London creative agency Cultureshock Media. Prior to this, he worked in marketing and front-of-house roles at various London-based arts organisations, including St. Johns Smith Square (now Sinfonia Smith Square) & the Pleasance Theatre. Chris also sits on the board of the Conway Hall Ethical Society, the only remaining ethical society in the United Kingdom.
He has a Master’s degree in Creative & Cultural Industries from the London Metropolitan University, following a degree at London College of Music. He is based in the South East but originally from Derby in the East Midlands.
Areas of expertise
- Service management
- Business development
- Account management
- Partnerships management
