Areas of expertise
- Qualitative research design and implementation
Fran advises clients externally and staff internally on qualitative and evaluative methodologies. Working with clients across the arts, cultural and heritage sectors she designs and deploys approaches for a range of research needs covering summative and formative research, segmentation, new product testing, journey mapping, and brand performance testing.
Fran has previously held positions in evaluation, research and marketing in the arts, third and commercial sectors including Refugee Action and The Lowry Theatre.
Fran holds a BA in Photography and an MA in Fine Art both from Manchester Metropolitan University and is an Affiliate Member of the Market Research Society (MRS).