Areas of expertise
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Quantitative research, including surveys & geodemographic profiling
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Research design & analysis
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Audience segmentation
As Senior Research Officer, Meg works on bespoke research projects with a focus on quantitative research delivery and analysis, including surveys and data collection, geodemographic mapping and profiling, and audience segmentation.
Prior to joining The Audience Agency, Meg worked in the arts sector and in education research.
Meg studied English Literature with Creative Writing at the University of East Anglia. In her spare time she enjoys reading, vegan baking and playing with her cats (she's even taught one of them to play fetch!)