Pete is a Qualitative Research Officer who supports the design, facilitation, and analysis of bespoke research projects. He has experience delivering fieldwork through methods such as in-depth interviews, focus groups, and visitor journey mapping. In addition, Pete has led data collection for a range of asset mapping projects, providing local and combined authorities with insights to support planning, feasibility assessments, and place-making strategies.
Prior to working at The Audience Agency, Pete worked as a Research Officer on a freelance basis. Projects included research design and facilitation with The Centre of Labour and Social Studies and spend analysis projects for anchor institutions within Lancashire, with The Centre for Local Economic Strategies.
Pete completed an MA in Social Anthropology from the University of Manchester and a BSc in Human Geography from Manchester Metropolitan University. In his spare time, Pete likes to travel and attend festivals, often combining the two in distant corners of the Balkans. He is also a lifelong suffering Tranmere Rovers fan.
Areas of expertise
- Research design
- Conducting fieldwork
- Qualitative data analysis
